The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Burger King
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 50.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Integrated Branding
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Effectiveness / Single Country or Region
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Real-Time
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Experiential
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Integrated Campaign
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Online Video / Online-only Video - Single
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Events & Experiential
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Targeting
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Mobile UX / UI / User Experience
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Craft a Western Whopper
Agency: INGO / Stockholm
Client: Burger King
Category: Gaming / Branded Games
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Interactive
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Utility / E-Commerce
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Brand Voice
Points: 10.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client: Burger King
Category: Creative Effectiveness / Multi-Country or Global
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Innovation in Experiential
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Online Films & Video / Long Form - Single
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Online Video / Online-only Video - Campaign
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 2.0
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
Prom King
Agency: MullenLowe / Boston
Client: Burger King
Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King
Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
Hamberders
Agency: MullenLowe / Boston
Client: Burger King
Category: Current Event Response
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Broadcast / Campaign
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing - Campaign
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Burger King
Title:
BK Bot
Category:
Online Video / Online-only Video - Campaign
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Burger King
Title:
McMansions
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
Car Crashes
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
McMansions
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
Prom King
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
Car Crashes
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
Hamberders
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Burger King
Title:
BK Bot
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0